Hello! I’m Billy, a Product Design Leader based in Los Angeles, CA
I am a seasoned multidisciplinary designer with over 15 years of design and leadership experience. With a user focused approach, I aim to create innovative product solutions that are intuitive, effortless and enjoyable to use. I also integrate design with strategy to create engaging design experiences that promote brand & business objectives. I’m self driven, easy going and find joy in mentoring & helping others grow in their design careers.
HCA: VIRTUAL REGISTRATION APP
Learn about the design process I led for the new and improved “Virtual Registration ED” iPad application found in HCA emergency facilities across the United States.
CRACKED: SITE REDESIGN
Entrusted with leading the redesign effort for Cracked.com’s website, learn about the design strategy & decisions that helped create the #1 comedy destination in the world.
HCA: SITECORE BASED PRODUCT DESIGN
Learn about how I helped lead the UX process of the HCA redesign and personalization of 186 hospital websites & other patient facing products based on the Sitecore platform.
CRACKED: IPAD READER APP
Learn about the redesign of the Cracked iPad Reader app and how we improved the overall user experience while creating new sponsorship opportunities for the brand.
More of my portfolio projects
CRACKED: APPLE TV APP
Get a detailed look at my design process, from ideation to delivery, as I created the first ever Apple tvOS 10 application for the Cracked brand.
THE CRACKED DISPENSARY E-COMMERCE STORE
Learn about the strategic process we used, leveraging Cracked.com’s audience, to create and grow the brands first ever eCommerce Store “The Cracked Dispensary”.
WHAT’S HIP: MOBILE AND SMART WATCH APP
Learn about the Mobile and Smart Watch Application my team and I created for Demand Media’s 2014 Hackathon contest.
CRACKED: WINDOWS 8 READER APP
Take a look at the Cracked.com reader application I designed for the prelaunch of the new Microsoft Windows 8 operating system.
TRON: LEGACY WEBSITE DESIGN
Learn more about the designs I created for the interactive and immersive website to support the highly anticipated theatrical release of Disney’s Tron: Legacy movie.
CRACKED: BRAND PROMOTION
Learn more on how I led the design effort to grow the Cracked.com brand through various marketing and promotional strategies to be the #1 humor site on the web.
CRACKED: MOBILE READER APP
Take a look at how we created a focused, native mobile experience for our loyal fans with the Cracked Mobile Reader Application.
CRACKED: MOBILE ASSTROLOGY APP
Learn more about the design of the #1 rated most scientifically accurate horoscope app according to Cracked.
CELL: SCIENTIFIC JOURNAL - COVER DESIGNS
Learn more about the cover art I was commissioned to design, by two leading Cancer research Scientists, for the “Cell” scientific journal.
2 YEARS OF BUTTERFINGER
Take a look at some of the designs I created while working for Threshold Interactive’s biggest client: Nestlé’s Butterfinger