2 Years of Butterfinger

Designs

Banner Ad Designs

One of my main tasks while working for Threshold Interactive was to design static and rich media banner ads for a whole range of different promotions for Butterfinger. From “The Fingers” animated web series, “The Comedy Showdown Contest,” to the Butterfinger and Bonnaroo Music Festival co-sponsored comedy events. I would design the main key frames in photoshop to show storyboard animations to the client for approval. Once approved, I would optimize the files, cut out the assets and place them into flash for our flash developer to code. Below are just a few example of the many Butterfinger ad banners I created.

ALTERNATE REALITY GAME (ARG)

“Dude, Where’s My Bar” ARG

While at Threshold, I had the opportunity of working on the “Dude, Where’s My Bar” Alternate Reality Game. To get the full premise of the ARG, it’s best to watch the video below, but in a nutshell, it was a contest where contestants would play different online games to solve puzzles to help Seth Green find his fictitious stolen vintage Butterfinger Bar. The ultimate winner won a real 14k gold butterfinger bar ( Which I got to hold, it was heavy and pretty cool! ). My role was to create the promotional ads for the ARG as well as to help out in the creation of the online games. I was responsible for putting together the Gigapixel image for the “Gigapixel Graveyard” game. This was the first online game to utilize Gigapixel technology. Users were tasked to find butterfinger bars hidden amongst a Gigapixel image of a cemetery.