Hey, I’m Billy. A Product Design Leader driving thoughtful design with real impact.
I’m a multidisciplinary designer with 15+ years of experience creating products that solve real problems. With a background in art direction, I bring a strong visual foundation, while my work in UX and product design is rooted in strategy, empathy, and a deep understanding of user needs. I believe great design fuels business success by making products intuitive, efficient, and enjoyable to use. I’m known for my strong work ethic and results-driven approach, balanced with a genuine passion for mentoring and helping design teams grow.
HCA: VIRTUAL REGISTRATION APP
Discover the user-centered design process I utilized to create the "Virtual Registration ED" iPad application featured in HCA emergency facilities across the United States.
CRACKED: ENHANCED CORE EXPERIENCE DESIGN
Entrusted with leading the redesign effort for Cracked.com’s website, learn about the design strategy & decisions that helped create the #1 comedy destination in the world.
HCA: SITECORE BASED PRODUCT DESIGN
Discover the UX process I led for the creation of a component-based framework to redesign and personalize 186 hospital websites and patient-facing products at HCA.
CRACKED: BRAND PROMOTION
Discover how I led the design effort to grow the Cracked.com brand through various marketing and promotional strategies to be the #1 humor site on the web.
More of my portfolio projects
CRACKED: APPLE TV APP
Get a detailed look at my design process, from ideation to delivery, as I created the first ever Apple tvOS 10 application for the Cracked brand.
THE CRACKED DISPENSARY E-COMMERCE STORE
Learn about the strategic process we used, leveraging Cracked.com’s audience, to create and grow the brands first ever eCommerce Store “The Cracked Dispensary”.
WHAT’S HIP: MOBILE AND SMART WATCH APP
Learn about the Mobile and Smart Watch Application my team and I created for Demand Media’s 2014 Hackathon contest.
CRACKED: WINDOWS 8 READER APP
Take a look at the Cracked.com reader application I designed for the prelaunch of the new Microsoft Windows 8 operating system.
TRON: LEGACY WEBSITE DESIGN
Learn more about the designs I created for the interactive and immersive website to support the highly anticipated theatrical release of Disney’s Tron: Legacy movie.
CRACKED: IPAD READER APP
Learn about the redesign of the Cracked iPad Reader app and how we improved the overall user experience while creating new sponsorship opportunities for the brand.
CRACKED: MOBILE READER APP
Take a look at how we created a focused, native mobile experience for our loyal fans with the Cracked Mobile Reader Application.
CRACKED: MOBILE ASSTROLOGY APP
Learn more about the design of the #1 rated most scientifically accurate horoscope app according to Cracked.
CELL: SCIENTIFIC JOURNAL - COVER DESIGNS
Learn more about the cover art I was commissioned to design, by two leading Cancer research Scientists, for the “Cell” scientific journal.
2 YEARS OF BUTTERFINGER
Take a look at some of the designs I created while working for Threshold Interactive’s biggest client: Nestlé’s Butterfinger