Hello! I’m Billy, a Product Designer & Creative Leader based in Nashville, TN.
I am a seasoned multidisciplinary designer with over 15 years of design and leadership experience. My mission is to create innovative designs that solve real-world problems and enhance people's lives. I approach every project with empathy and a deep understanding of the user's needs. I believe that design plays a crucial role in driving business success by delivering products that are intuitive, efficient, and enjoyable to use. I am self-driven, easy-going, and find joy in mentoring and helping others grow in their design careers.
HCA: VIRTUAL REGISTRATION APP
Discover the user-centered design process I utilized to create the "Virtual Registration ED" iPad application featured in HCA emergency facilities across the United States.
CRACKED: ENHANCED CORE EXPERIENCE DESIGN
Entrusted with leading the redesign effort for Cracked.com’s website, learn about the design strategy & decisions that helped create the #1 comedy destination in the world.
HCA: SITECORE BASED PRODUCT DESIGN
Discover the UX process I led for the creation of a component-based framework to redesign and personalize 186 hospital websites and patient-facing products at HCA.
CRACKED: BRAND PROMOTION
Discover how I led the design effort to grow the Cracked.com brand through various marketing and promotional strategies to be the #1 humor site on the web.
More of my portfolio projects
CRACKED: APPLE TV APP
Get a detailed look at my design process, from ideation to delivery, as I created the first ever Apple tvOS 10 application for the Cracked brand.
THE CRACKED DISPENSARY E-COMMERCE STORE
Learn about the strategic process we used, leveraging Cracked.com’s audience, to create and grow the brands first ever eCommerce Store “The Cracked Dispensary”.
WHAT’S HIP: MOBILE AND SMART WATCH APP
Learn about the Mobile and Smart Watch Application my team and I created for Demand Media’s 2014 Hackathon contest.
CRACKED: WINDOWS 8 READER APP
Take a look at the Cracked.com reader application I designed for the prelaunch of the new Microsoft Windows 8 operating system.
TRON: LEGACY WEBSITE DESIGN
Learn more about the designs I created for the interactive and immersive website to support the highly anticipated theatrical release of Disney’s Tron: Legacy movie.
CRACKED: IPAD READER APP
Learn about the redesign of the Cracked iPad Reader app and how we improved the overall user experience while creating new sponsorship opportunities for the brand.
CRACKED: MOBILE READER APP
Take a look at how we created a focused, native mobile experience for our loyal fans with the Cracked Mobile Reader Application.
CRACKED: MOBILE ASSTROLOGY APP
Learn more about the design of the #1 rated most scientifically accurate horoscope app according to Cracked.
CELL: SCIENTIFIC JOURNAL - COVER DESIGNS
Learn more about the cover art I was commissioned to design, by two leading Cancer research Scientists, for the “Cell” scientific journal.
2 YEARS OF BUTTERFINGER
Take a look at some of the designs I created while working for Threshold Interactive’s biggest client: Nestlé’s Butterfinger